Beefmaster Breeders United Hall of Fame Inductees Honored


The 60th Annual Beefmaster Breeders United (BBU) Convention was hosted in Fort Worth, Texas at the Omni Fort Worth Hotel from October 28 – 30, 2021. This year’s convention was very special because three legendary cattle producers were inducted into the BBU Hall of Fame. The BBU Hall of Fame has been established to honor the exceptional, visionary men and women who have made outstanding contributions to the Beefmaster breed.


The 2021 Hall of Fame inductees are Fred and Judy Long, owners of the L2 Ranch in Beeville, Texas, and Mike Collier, owner of Collier Farms Beefmasters in Brenham, Texas.


Fred and his wife Judy, owners of L2 Ranch in Beeville, Texas, have dedicated the last 40-plus years to the challenge of improving the Beefmaster breed and the genetics within their own herd. That commitment to superior quality and uniformity is the cornerstone of their breeding program, which they designate as “L2 Essential 7 Total Balanced Performance Breeding.” They strive to consistently produce a Beefmaster product that excels in all the measured traits as well as visual appraisal and exceptional genetics.


Over three decades ago, Mike Collier, owner of Collier Farms Beefmasters in Brenham, Texas committed to raising high-quality Beefmaster cattle with proven, productive genetics for both the seedstock and commercial cattle industry. Throughout the ensuing years, they’ve continued to make genetic improvements in their herd by utilizing all the resources available to breeders and being willing to adapt plans as needed to maintain the longevity of their program. Thanks to these efforts, Collier has witnessed their herd flourish from a few head of replacement females to one of the largest, most well respected, and premier Beefmaster herds in the business – always maintaining a focus on providing customers with an optimal balance of efficient, versatile, and maternally superior performance genetics.

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