Beefmaster Announces Changes to its Organizational Leadership Team

Boerne, Texas – The Beefmaster Breeders United (BBU) Board of Directors held a meeting on Jan., 4 in San Antonio Texas. During the meeting the board approved a restructure to the organizational leadership within BBU. The restructure appointed Collin Osbourn as the Executive Vice President and Bill Pendergrass as the Vice President of Marketing and Research.


“These changes in staff leadership come after several months of discussion among the board members and staff. Unfortunately, Bill Pendergrass suffered a stroke in August 2017 and this limited his ability to serve in full capacity in his previous role as Executive Vice President,” says BBU President Steve Carpenter. “Bill expressed his concern of not meeting the demands of the job and prompted the need for restructure within BBU leadership.”


Lance Bauer was also assigned by the Executive Vice President to serve as the Director of Breed Improvement and Western Field Representative. All other organizational staff members will remain in their current leadership roles. The communications and international teams will be housed under the Marketing and Research department, reporting to Bill Pendergrass. The field representative team will be housed under the Breed Improvement department, reporting to Lance Bauer. The DNA and registration team will report to Office Manager Donna Henderson. The Junior Beefmaster Breeders Association and membership teams will report directly to Collin Osbourn.


“This restructure has created a team that is going to be better for the membership and will push the association to the next level,” says Carpenter. “Staff, BBU members, directors and officers are all essential to this team. Each person is important to the success of the breed and we need to pull together to move forward. Team Beefmaster is an unstoppable force and Beefmasters will become the American breed of choice.”


For more information or to contact the BBU staff members call the office at 210-732-3132 or visit

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