Kentucky Cattleman Selected as Beefmaster New Member of the Year


BOERNE, Texas – Brian and Becca Melloan, Channarock Farm of Rockfield, Ky., were announced as the 2017 Beefmaster Breeders United (BBU) New Member of the Year during the 57th Annual BBU Convention “Beefmasters on the Bay” in Galveston, Texas.

Brian and Becca, along with their son Garrett, are lifetime members of BBU and the Southeastern Beefmaster Breeders Association (SEBBA). They participate in whole herd reporting and they DNA test all of their embryo donor cows. They also ultrasound and measure all animals on the farm, use artificial insemination and embryo transfer significantly, and they are proud supporters of the Junior Beefmaster Breeders Association (JBBA). Brian is on the SEBBA Board of Directors, BBU International Committee, South 40 Committee, Chair of the SEBBA Executive Sale Committee, and the manager of the first SEBBA bull test.


“The Melloans are in this for the long haul and are making every effort to be successful,” said SEBBA Executive Secretary Ronnie Teague. “Brian loves the cattle. After taking over the operation, following the unexpected death of his father-in-law, he is beginning to make the operation their own.”


Brian has worked on multiple sale committees, where he promotes the sale and handles any problems that arise. Becca and Garrett are also very active in SEBBA; she helps with fundraising and auctions, while Garrett shows a Beefmaster animal at both JBBA and SEBBA events. The Melloans understand the importance of marketing their cattle. They advertise in The Beefmaster Pay WeightThe Beefmaster Cowman, and participate in SEBBA cooperative advertisements. They also recently started a new website to promote their cattle.


Brian and Becca are very hands on when trying to improve their cattle herd. They recently completed ultrasound training and purchased a machine, which will improve time management when ultrasound scanning their animals. They also understand the importance of helping others and recently sponsored a new breeder in their area, helping him get started in the Beefmaster business.


“The Melloans have impeccable integrity and honesty,” said Teague.


The BBU New Member of the Year award was created to recognize the efforts and contributions made by members to promote BBU and Beefmaster cattle. The new member must have been a BBU member for less than eight years or had an extensive ownership/management change for that membership number for less than eight years.

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